Squarespace and Wix are great platforms for website building and design but which is better and why?

In the ever changing landscape of web design, where fads come and go, one truth remains constant - "Content is King." This timeless truth reinforces the crucial role that content plays in the performance and influence of web design. In this blog, we'll explore why content reigns supreme in the sphere of web design and why it should be the leading light of every designer's strategy.

I’m not sure why any small to medium sized business that doesn’t already use WordPress or have technical knowledge would choose WordPress over Squarespace. I’m not saying that WordPress isn’t a good platform over all, it just depends who you are and what you want to achieve. WordPress is very versatile and would be great if you are a large company with very specific requirements with a team of developers behind you. Squarespace normally has more than enough versatility and features to cater to the needs of an average sized business with everything in one place.

A key element of digital marketing is SEO, or search engine optimisation. It entails tweaking the structure and content of a website to increase its exposure and position on search engine result pages.

In this modern world it is essential for your business or organisation to have a website presence. The website has essentially become the new "shop window' of the modern age. Where in the past consumers would visit shops and look in the shop windows they now turn to their computer, tablet and increasingly mobile phone as a first port of call when searching or shopping. This means your business needs an up to date, fully functional website.

Let's face it, SEO or Search Engine Optimization is not easy. Everybody in your industry wants to rank at number one on Google ranking or at least be on the first page. They know the success that awaits those who are the first to be seen. We all know that weak keywords, badly optimised images, avoiding audits and writing weak content are all mistakes businesses usually make when starting out in SEO but this list is a little bit different. These are 5 business orientated SEO mistakes that go hand in hand with the technical mistakes a business can make.