Boost Your Social Media Presence with Kaiō

Social media management is the process of building and managing your online presence on social media platforms like Facebook, Twitter, LinkedIn, You Tube and more. We perform a number of tasks that contribute to your social media account receiving more followers, more likes more comments and more over all engagement on social media platforms.

Successful social media management is about maintaining existing relationships whilst connecting with new audiences and building an over all loyal following. This takes time and effort and a consistent approach. In this day and age, developing a consistent social media strategy is an essential part of running a successful business in most industry sectors.

What strategy do we use?

Audit
We start with an audit which means analysing your current social media strategy, audience, results and researching what is working well for your competitors and the current trends in your industry.

Target audience
It is very important to identify who your core target audience is? Who is buying your products? Who is using your service? Demographics, habits, location, behaviour and so on. Once we have a clear idea of who your target audience is, we will be able to begin creating content that is relevant for them.

Campaign goals and objectives

We need to find out what you want to achieve with your social media management campaign. What is the end goal? Strengthen your brand image? Drive traffic to your website or sales page? Launch a new product or service? Reach a new audience? Grow your existing followers? Maintain your reputation with existing followers? There are many reasons for a business or organisation to implement a social media management campaign. What is yours?

Platforms

Now that we know what you have done before, what is working well in your industry, who your target audience is and what your campaign objective is, it's time to choose the best social media platform(s) to achieve your objectives whether that be Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok, Pinterest, Reddit, Snapchat or a plethora of other alternatives. Each platform reaches a different audience.

Schedule posts

Now we know which platform to use it is helpful to know exactly when the posts for the campaign are going out whether it is daily, weekly or monthly depending on the kind of campaign. This gives plenty of time to plan effective content for each post. We use a content planner to achieve this objective.

Monitor the campaign

Social media management is a process and the campaign will require continual monitoring to see which content is achieving the best results when measured against the campaign objective. We look for views, likes, comments, shares, increased followers, direct messages or even sales and bookings to ascertain the level of engagement with the content depending on the original objective(s).

Paid ads on social media

The strategy above is designed to increase organic traffic and engagement on your social media page. Some businesses simply want to tap into the huge audiences on social media with paid ads that drive customers directly to their website or sales page. This is something we can do if you require it but organic engagement is more powerful.

If you want to start your own social media management campaign with us just get in touch or fill in our social media questionnaire here.