A key element of digital marketing is SEO, or search engine optimisation. It entails tweaking the structure and content of a website to increase its exposure and position on search engine result pages.

Let's face it, SEO or Search Engine Optimization is not easy. Everybody in your industry wants to rank at number one on Google ranking or at least be on the first page. They know the success that awaits those who are the first to be seen. We all know that weak keywords, badly optimised images, avoiding audits and writing weak content are all mistakes businesses usually make when starting out in SEO but this list is a little bit different. These are 5 business orientated SEO mistakes that go hand in hand with the technical mistakes a business can make.